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Rep. Ilhan Omar on Why She's Fighting the Multi-Billion Dollar Skin-Whitening Industry

For decades, the beauty industry has sold the narrative that lighter skin is more beautiful. Movies, television, print magazines, and nearly every other medium convey the subliminal message that your value is tied to your skin-tone. We’ve seen the media lighten and retouch images of celebrities of color, from Beyoncé and Priyanka Chopra to Kerry Washington and Lupita Nyong’o. This message sends ripple effects around the globe that lighter skin is more desirable; and this leads to real-life consequences. Many women use creams and soaps to fit into societal expectations of what they should look like. It’s important for us…

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